Things are looking up! Seventy-eight percent of Kern County residents are at least “somewhat satisfied”
with the quality of life in their communities and hold a generally positive attitude about their futures,
according to the 2010 Kern COG community survey. Those who reported being “very satisfied” with the
community in which they live increased 3 percent over 2009.
As in 2009, the 1,200 person random telephone survey examined attitudes about community growth,
traffic, housing, government services and other quality-of-life issues throughout Kern County. The
demographics included 600 Central Valley residents from places like Arvin, Bakersfield, Shafter, Wasco,
McFarland and Delano; and 200 responses each from residents in western Kern (Maricopa, Taft,
McKittrick), eastern Kern (Mojave, California City, Ridgecrest) and the mountain communities of
Tehachapi, Frazier Park and the Kern River Valley. The margin-of-error is +/- 2.8 percent.
With Kern’s population expected to double to nearly 1.5 million people by 2040, Kern COG has conducted
the surveys to determine residents’ attitudes about how that growth should be addressed and what
impact it will have on the region in general.

Overall satisfaction with quality of life in the 2010 survey (78 percent) is consistent with the results of the
2009 survey (78 percent); however, there has been a 3 percent shift upward in the number residents who
reported being “very satisfied” since last year.

The results reveal that mountain region residents are more satisfied with quality of life in their city or town
(85 percent), than those of West Kern (71 percent), the Central Valley (77 percent), and East Kern (74
percent). It is important to note that at least three out of four residents are satisfied with the quality of life
across these regions.

Looking ahead to the next 20 years, 39 percent of those surveyed think quality of life in their city or town
will be “better;” 21 percent think it will “stay about the same;” and 35 percent think it will be “worse.” A
majority of the “stay about the same” responses came from those who are satisfied with the current
quality of life, which can be interpreted as a fairly positive outlook of the future.

The results suggest that residents’ views are comparable to the 2009 survey, but slightly less pessimistic
about the future than when surveyed in 2008 when there was an 8 percent decline in residents who
reported that quality of life would be worse.

Compared to 2008, Kern residents are slightly more pessimistic about their communities’ future owing
mainly to concerns about job availability and economic pressures; however, 79 percent still reported at
least being “somewhat satisfied” if not highly satisfied with their cities or towns.
Similar to the 2009 survey, residents said creating more high paying jobs; maintaining and improving
basic local services such as education, public safety, and road maintenance; and improving air and water
quality are the most important issues facing the future of Kern County.

The survey assessed 26 quality of life issues in Kern County grouped into four topic areas: (a) Services,
Safety and Equity; (b) Natural Resources; (c) Growth and Development; and (d) Mobility. Each topic area
ranked among the top issues of importance, suggesting Kern residents recognize a diverse set of
priorities.
All four issues related to services, safety and equity scored above average, consistent with the 2008
survey. Public safety and education again emerged as priorities.
In natural resources, five of the nine issues earned average or above average importance scores.
However, issues related to air quality and open spaces were rated as less important than they were in the
2008 survey. Although this topic area remains a priority, current economic conditions could be slightly
redirecting residents’ concerns.
Similar the 2008 survey, growth and development varied according to the specific issue. Although
creating more high paying jobs and diversifying the local economy were among the most important issues
to residents, interest in housing issues saw a significant increase in the number of people who consider
that category “extremely important. Additionally, diversifying the local economy was the only issue of the
26 tested in the survey to increase in importance from 2008.
Residents rated maintaining local streets and roads as among the relatively most important issues;
however, other issues in the mobility area were among the least important issues, including improving
public transportation to other cities and expanding local bus services. Further, of the six issues related to
mobility, three declined in importance from 2009, while “maintaining local streets and roads” and
“expanding local bus services” rose on the priority scale.
A follow-up question on important issues was included and the results are consistent with the 2008 study.
When considering population increases expected over the next 20 years, two-thirds of residents
mentioned one of the following as the single, most important issue for the future of Kern County:
increasing local job opportunities; quality of jobs; crime rate or gang violence; and environmental issues,
such as air pollution and water contamination.
The community survey was conducted over a seven-day period between March 8 and March 15 in both
English and Spanish by Godbe Research of San Mateo. Roughly 47 percent of respondents identified
themselves as Hispanic/Latino; 38 percent Caucasian; 5 percent African-American; 4 percent Asian and 4
percent other. About 21 percent of respondents fell into the 25-34 age bracket, with 19 percent aged 35-
44; 15 percent 18-24; 18 percent 45-54; 6 percent 55-59 and 19 percent over 60.